Audiencevalue Integration for Prestashop
This plugin connects your Prestashop website to your Audiencevalue account.
Audiencevalue is a contextual advertising solution that allows you to buy display advertising space in real time based on keywords found on web pages.
You may create a free account here:
Once your website is connected to your Audiencevalue account, the plugin implements automatically all the tracking tags according to your settings on all the relevant web pages.
Such tracking tags are necessary in order to measure the performance of the programmatic advertising campaign that you have launched in Audiencevalue and optimize its delivery across the web.
You can track the following events with this plugin:
- Leads generation
- Sales generation
This plugin is fully compatible with the following Prestashop version:
- Prestashop 1.7
LEAD GENERATION TRACKING TAG
The standard version of the tracking tag adds the subscriber’s email address to a single list whereas the advanced version can handle multiple subscription lists created in Audiencevalue.
The email address shall be hashed to protect user privacy and minimize risk. The plugin natively offers to hash email addresses with md5, but you may choose to implement stronger hash functions according to your needs.
SALES GENERATION TRACKING TAG
The standard version records the transaction ID and the sales amount whereas the advanced version can track all product details bought by the customer.
PRODUCT FEED AUTOMATION
Merchant websites can get their product data automatically exported to Audiencevalue’s dynamic banner tool. You will then be able to display your product ads based on website affinity or target more precisely based on keywords used in the web content. If you choose the second option, the system will analyze each product description then detect top keywords and match them with the relevant page content.